With the phenomenal growth of Facebook, businesses are starting to realize the potential of having another digital outpost, one that enables easy sharing and networking right within the world’s most popular social media site. They sign up for a Facebook Fan Page, add their info, and invite a bunch of friends to become fans.
But after that, what’s next?
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When a business first begins using social media, the tendency is to want to add as many followers or fans as possible in order to cultivate a bigger network. So those running the social media campaigns start by trying to find people using keywords and topics relevant to the business, following or ‘friending’ all of them, as the case may be.
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Businesses interested in increasing their local customer base will find a powerful tool in Twitter Search. By using geotargeting, they can find enthusiastic consumers nearby to engage with and build a local following.
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Last week’s launch of Google Buzz was met by some of the active social media community with a combination of excitement and skepticism. People were excited because of the audacity and reach of Buzz (Social media, built right into one of the most popular email services, with millions of users already? Wow).
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You know you need to be active in social media networking to get more exposure for your business, so you’re all signed up with a brand spanking new Twitter account.
But now what?
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The much anticipated release of iPad last week has turned out to have generated a mixture of both excitement and concern. One of the concerns is that iPad uses the iPhone operating system, which is not a multi-tasking OS. Not only will users have to close one application before being able to use another, but the Safari browser does not have a tabbed interface. Therefore, users will have to tap out to a thumbnail screen in order to switch among browser windows.
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There is a large and established community of travel professionals, travel bloggers and travelers on Twitter. If you’re a hotel, travel agent, destination, restaurant, or anything related to being on the go, there is a place for you on Twitter. Below are some tips for taking the leap into the wonderful, traveling Twitterverse:
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You may have noticed recently that you aren’t automatically receiving alerts when one of your Contributors adds a tweet to the Review Queue. This is because we’ve made a small change to the system that instead lets you control who receives these alerts and when.
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If you see a mention or a brand monitor tweet in TweetFunnel and would like to add the person who posted the tweet as a new Lead into Salesforce.com, you can now do that with just a few mouse clicks. Here’s how it works.
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