8 Things that All Corporate Twitterers Should Do

You can do a million things with Twitter.  Here are eight basic steps to take to make sure your Twitter presence accomplishes your goals:

1. Involve multiple people within your organization: Your corporation or organization has many facets, so let people from all parts of it be heard.  Ask staff from sales, marketing, R&D, HR and other departments to participate.

2. Use your blog for Twitter content: Pull quotes, tips or other juicy tidbits from your blog posts and turn them into tweets.  You work hard on those blog posts, so let them get some extra attention.

3. Get the most from your links: Sites like TwittyLinks make it easy for you to promote your website or blog unobtrusively.  One of the first rules of Twitter is to not talk about yourself all the time.  TwittyLinks let you talk about other topics while displaying a small header bar that can lead readers back to your website.

4. Follow your customers, prospects and suppliers: You want to hear what they’re saying.  Plus if you follow them, it increases the chances that they will follow you.

5. Reply to mentions and DMs as quickly as possible: Twitter is all about real-time results.  You’ll delight the people who are talking to you by giving them a quick reply.

6. Use hashtags: For hashtag basics, click here. Hashtags are a great way to expose your organization to a new group of people (the people following that hashtag).  For instance, if I’m a travel agent, I’d make sure to include #travel in many of my tweets and I’d always participate in #traveltuesday.  Many industries have predefined hashtags and “events” like #traveltuesday, so just do some searching to find yours.  An easy way to get acquainted with hashtags, is to participate in #followfriday.

7. Add TweetMeme to your blog: This makes it easy for people to tweet your posts, which can make your content viral.  Learn more about TweetMeme and how to install it here.

8. Be human: Be friendly, funny or otherwise engaging in your twittering.  You’ll build more relationships and see more positive impact.

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