4 Tips for Multiple Users on One Twitter Account

The Twittersphere has been abuzz with talk about multiple users contributing to one Twitter stream, so we wanted to provide some quick tips on how to make this Twitter strategy work for you:

1. Use Cotags, so users can follow who’s tweeting. Cotags are the little signatures that you’ve likely seen at the end of tweets. They look like this ^NG.
2. Assign each user a topic upon which to focus. This prevents duplicate tweets and also keeps the stream varied. To encourage and inspire your team, create a list of example tweets.
3. Make sure customer inquiries are handled promptly. If you don’t have hundreds of inquiries it’s easiest to assign a given task to one person or set up an on-duty schedule. This ensures continuity and prevents multiple replies to the same inquiry. If you have a lot of inquiries, set up a way to decipher who will handle which tweet. For instance, one person could review tweets from people with handles starting with A-M and another takes the N-Z.
4. Have a gatekeeper, if necessary. Not everyone is familiar with Twitter, its protocols or its etiquette. Also, it’s possible that you might want to be able to edit or review tweets by some or all of your employees.

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