Marketing with Twitter – Stefanie Nelson of Dell

In a video recorded and produced by TweetFunnel’s new media associates at GuruTube, Dell marketing executive Stefanie Nelson advises on some approaches for companies that want to use Twitter for marketing.

According to Ms. Nelson, organizations should start with an objective for Twitter, just as they would with any other marketing initiative.

As an opt-in audience, how should your Twitter audience be marketed to differently from your opt-in email marketing list? Also, how is Twitter different from Facebook as a marketing vehicle?

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