Using Twitter to Boost Your Holiday Shopping Revenue

For retailers, the holidays can be a make it or break it time. Restaurants too want to cash in on holiday shoppers who are out and about. This year, Twitter’s mainstream influence makes it a great way to make some of those dollars come your way. Here are some ideas on how to do just that:

• Tweet promotions that are Twitter only. This will give you a measurable response and could increase your followers. Example: “Twitter only deal! Free shipping with code TWSHIP.”
• Use hashtags in your promotional tweets to extend their reach. Some of the most popular deal-related tags are: #blackfriday, #coupon, #savings and #deal.
• If you’re a brick and mortar retailer or restaurant, use one of these tools to find tweeters in your area and follow them. Make sure to be posting content that would grab their attention. Example: “Free appetizer with any entrée today at our 2nd and Main Street location!”
• Run a Twitter contest. For some tips, see our previous post on this topic.

Here’s to a happy and profitable holiday tweeting season!

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