The Whuffie Factor
Posted on August 8, 2009
I was at a Twitter conference a few months ago when I heard the word “whuffie” for the first time. It was mentioned off-hand by a presenter, which sent me to Google for more. Wikipedia said that “whuffie” is synonymous with “social capital.” A lightbulb went off. Of course! This is what social media is all about, and now it has a name—whuffie. So we know the tools to build social capital, Twitter, Facebook, good old fashioned customer service, but how do make your company rich in this new-age currency? Tara Hunt, the author of The Whuffie Factor shares five tips in this video:
The Whuffie Factor from missrogue on Vimeo.
5 Key Principles to building whuffie:
- Turn the bullhorn around
- Become part of the community you serve
- Create amazing customer experiences
- Embrace the chaos
- Find your higher purpose
What’s your business doing to build your social capital?
Sep 13, 2009
Thanks for the whuffie concept, I have digg it, tweeted it, delicious, and stumbleupon it. And will include it in my next presentation of ‘Pedicure for Social Media Footprints: Use social media to advance your career & not get stuck in mouth.
.-= Doug Caldwell´s last blog ..What is Your Digital First Impression? =-.
Sep 14, 2009
Thank you so much Doug! I think the concept of Whuffie is very interesting and valid. I hope those who see your presentation get a lot from it too!
.-= Nathalee Ghafouri´s last blog ..TweetFunnel Enhancements for September, 2009 =-.