iPad’s Anytime Access to Social Media Apps

The much anticipated release of iPad last week has turned out to have generated a mixture of both excitement and concern.  One of the concerns is that iPad uses the iPhone operating system, which is not a multi-tasking OS.  Not only will users have to close one application before being able to use another, but the Safari browser does not have a tabbed interface.  Therefore, users will have to tap out to a thumbnail screen in order to switch among browser windows.

But love the concept or hate it, the iPad does represent a much more robust option for anytime, anywhere access to social media applications, compared to the smaller form factor of mobile devices.

MediaFunnel on iPad

Below is an approximation of how MediaFunnel will render in Safari on iPad.  For MediaFunnel, iPad represents a device that will allow mobile users to easily manage multiple social media accounts within a single iPad view.  With its 1024 x 768 resolution, iPad will give users the same level of control and access as with a notebook or desktop computer.  With soon to be introduced Facebook support, there will not only be access to multiple Twitter accounts, but also to multiple Facebook page walls — all within a single, iPad screen.

iPad will also allow MediaFunnel administrators and editors to review and act on queued tweets and posts no matter where each person happens to be.  MediaFunnel contributors will have a more convenient interface for contributing content from events, conferences and more.

Overall, iPad will provide social media teams with a variety of ways to create more content and better content — and to more conveniently engage with their audiences.

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