3 Reasons to have Multiple People Tweet for Your Brand

Twitter is supposed to be simple right?  If that’s the case, why do you need multiple people running your organization’s Twitter account?  Well, there are some very good reasons:

1. Expertise: Unless you’re a one-person shop, your organization has different people with different specialties.  You have the marketing folks who are great at snappy messaging, the product guys who know all the specs, the tech guys who can fix anything, and so on.  If the marketing person is the only one running your Twitter account, what happens when a tech question comes in or someone wants to know the exact measurements of your latest product?  What happens is a major time delay when the marketing person has to email the tech or product guy, explain Twitter, ask the question and wait for a reply.  Twitter is real-time and fast responses equal great brand building.
2. Diverse Content:   To keep interest in your Twitter stream, keep things spicy.  For instance, if you’re a restaurant, you can have both the front and back of the house tweeting.  Updates on specials intermingled with recipes, ingredient-specific tweets or even tweets about the fabulous happenings in the neighborhood will keep your followers engaged.
3. Consistent Responsiveness:  You don’t HAVE to be on Twitter 24-hours a day, but if you’re using it for customer support, you should come as close as possible.  It’s a lot easier to make this happen if you have a team of people working in shifts.

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