Twitter for Real Estate
Posted on August 4, 2009
Real estate is personal, ever changing and local. Twitter is about relationships, real-time and community. It’s a match made in marketing heaven. If you’re a real estate agent and are looking for some tips on Twitter marketing, this post will give you a general overview and links to more specific information.
Why Use Twitter for Real Estate Marketing?
- Short, 140-character tweets, make it quick and easy
- Twitter lets you talk to new people — unlike Facebook, which only connects you with people you already know
- It’s free!
What can you use Twitter for?
- Announce new listings as soon as you get them
- Live tweet open houses (make tweets like, “Setting out the signs for the open house at 123 Main Street,” or “Love the light here in the living room of 234 Sutter St.” You can even include pictures!)
- Talk about news and issues that are important to the neighborhoods in which you specialize
- Link to your blog posts to drive traffic to your site
- Tips on staging and prepping your house for a quick sale
- Trends in the US and local housing market
- Search keywords to see what people are saying about the things that interest you
- Don’t forget to engage with people by asking and answering questions and retweeting other twitterers’ posts
More Detailed Information on Tweeting for Real Estate
- This previous post on our site will give you an overview of Twitter lingo
- Getting started is covered here
- Opinions are mixed about whether or not to mix business and personal tweeting. Here are some examples of keeping them separate
- This post has all kinds of good information and FAQs for Twitter for real estate
- For ideas on who to follow, click here
- A real life example of how Twitter can work to sell homes!
Make it a Team Effort
Do you work with a partner or have an office of agents that wants contribute to one Twitter stream? If so, then you may want to engage your entire team in contributing to your Twitter presence.
Related posts:
- Using Twitter Hashtags for Your Organization When you signed up for Twitter, it’s likely that you...
- 4 Tips for Multiple Users on One Twitter Account The Twittersphere has been abuzz with talk about multiple users...
- 3 Reasons to have Multiple People Tweet for Your Brand Twitter is supposed to be simple right? If that’s the...
- Twitter for News Organizations All the News That’s Fit to Tweet If there’s any...
- 3 Tips for Twitter Newbies So — you read our recent post about why it’s...
Tags: listings, real estate
Aug 14, 2009
Great article on Twitter’s importance for real estate marketing!
I wanted to let you know about TweetLister.com, a fast-growing tool for posting, managing, scheduling and searching real estate listings on Twitter. We just announced our Version 2 release, featuring enhancements that add tremendous value and marketing power for all its users. The service remains a free, fast, simple, user-friendly way to place your real estate listings on Twitter, and enhancements transform the service into a versatile, full-featured, must-have tool for marketing any property.
The website is located at http://www.tweetlister.com.
Version 2 features are: Enhanced Listing Details, including more photos, more property features, personalized links to your website, and more; Broker/Owner Profile Information and Dedicated Listings Pages, including a page with your bio and all your listings; Associate Multiple Twitter Accounts with one TweetLister Account, so you can post properties for different regions, or different types of properties, or individual brokers to their own Twitter accounts; New Search Features, so you can now search by City or Neighborhood, State, Country, Keyword and Minimum and Maximum Price; and the ability to Add Listings in Bulk, a custom service.
I hope you will take a look at the site and consider mentioning it on your blog!