Tweet to Lead in TweetFunnel

If you see a mention or a brand monitor tweet in TweetFunnel and would like to add the person who posted the tweet as a new Lead into Salesforce.com, you can now do that with just a few mouse clicks. Here’s how it works.

4 Tips for Multiple Users on One Twitter Account

The Twittersphere has been abuzz with talk about multiple users contributing to one Twitter stream, so we wanted to provide some quick tips on how to make this Twitter strategy work for you:

Using Twitter to Boost Your Holiday Shopping Revenue

For retailers, the holidays can be a make it or break it time. Restaurants too want to cash in on holiday shoppers who are out and about. This year, Twitter’s mainstream influence makes it a great way to make some of those dollars come your way. Here are some ideas on how to do just that:

Brands on Twitter

Brands big and small are finally starting to pay real attention to Twitter.  And for good reason.   A recent study of 3,000 active social network users in the United States yielded some pretty impressive results:

3 Tips for Twitter Newbies

So — you read our recent post about why it’s good to have multiple users tweet on behalf of your brand, and we convinced you to include more staff in your pool of Twitter contributors.  Now what?  There are many ways to help manage new tweeters from a technical standpoint, but there are some key concepts for your new users to keep in mind:

Stat Tracking for Twitter

Wish you knew which tweets engaged your followers most?  Retweeting is a good way to gauge this, but it’s not the only way.  You can also easily track which links get clicked on most by using the right URL shortener.

Using Twitter Hashtags for Your Organization

When you signed up for Twitter, it’s likely that you quickly realized that the Twittersphere has its own language.  There are followers and retweets and what are those things with the # sign?  Those are hashtags.

Hashtags are predefined markers that you add to your tweets.  They let people easily follow a certain subject by searching for that hashtag.  Using a hashtag is like participating in a public chat room.

Think Twitter is for Teenagers? Think Again

For those of us who’ve been on Twitter for a while, we know that a very large percentage of tweets come from professionals.  Well, it turns out that teenagers know this too — and that’s one reason that they’re staying away.  But, after talking to some people this weekend, I found out that adults who aren’t on Twitter still think it’s for kids.  It’s time to set the record straight.

The Whuffie Factor

I was at a Twitter conference a few months ago when I heard the word “whuffie” for the first time. It was mentioned off-hand by a presenter, which sent me to Google for more. Wikipedia said that “whuffie” is synonymous with “social capital.”