TweetFunnel » contests http://www.tweetfunnel.com The Twitter Tool for Team Tweeting Wed, 12 Jan 2011 05:11:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Are Twitter Contests Winners for Businesses? http://www.tweetfunnel.com/blog/corporate-tweeting/twitter-contests-winners-business/ http://www.tweetfunnel.com/blog/corporate-tweeting/twitter-contests-winners-business/#comments Tue, 21 Jul 2009 03:34:21 +0000 Nathalee Ghafouri http://www.tweetfunnel.com/?p=394 A few days ago, I heard some friends talking about trending topics on Twitter and they said they were surprised that #moonfruit had made it to a top spot.  No one had ever heard of it, and it seemed that it was the result of a contest in which a Macbook Pro was being given away. Just hearing about it, it sounded like one of those too-good-to-be-true contests that abound on the Web.  But today, The Wall Street Journal, clarified things a bit for me.

It turns out, that #moonfruit, a building company, really was giving away 10 Macbook Pros and that the contest actually increased trials of their product three-fold and paying customers by 20%.  I’m a strong believer the power of Twitter to communicate with customers and raise brand awareness, but I was amazed by this concrete example of its ability to generate revenue for a small business.

So, have you tried a Twitter contest for your company or organization?  Here are some tips:

  • Choose a prize that fits your brand image (and that people really want)
  • Make it easy, keep instructions simple and hashtags short (for easy RTing)
  • Continue to engage new followers after the contest is over

Let us know how Twitter contests have worked for you!

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