Why Use Twitter for Real Estate Marketing?

• Short, 140-character tweets, make it quick and easy
• Twitter lets you talk to new people — unlike Facebook, which only connects you with people you already know
• It’s free!

What can you use Twitter for?

• Announce new listings as soon as you get them
• Live tweet open houses (make tweets like, “Setting out the signs for the open house at 123 Main Street,”  or “Love the light here in the living room of 234 Sutter St.”  You can even include pictures!)
• Talk about news and issues that are important to the neighborhoods in which you specialize
• Link to your blog posts to drive traffic to your site
• Tips on staging and prepping your house for a quick sale
• Trends in the US and local housing market
• Search keywords to see what people are saying about the things that interest you
• Don’t forget to engage with people by asking and answering questions and retweeting other twitterers’ posts

More Detailed Information on Tweeting for Real Estate

• This previous post on our site will give you an overview of Twitter lingo
• Getting started is covered here
• Opinions are mixed about whether or not to mix business and personal tweeting.  Here are some examples of keeping them separate
• This post has all kinds of good information and FAQs for Twitter for real estate
• For ideas on who to follow, click here
• A real life example of how Twitter can work to sell homes!

Make it a Team Effort

Do you work with a partner or have an office of agents that wants contribute to one Twitter stream?  If so, then you may want to engage your entire team in contributing to your Twitter presence.