TweetFunnel » Whuffie http://www.tweetfunnel.com The Twitter Tool for Team Tweeting Wed, 12 Jan 2011 05:11:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 The Whuffie Factor http://www.tweetfunnel.com/blog/corporate-tweeting/whuffie-factor/ http://www.tweetfunnel.com/blog/corporate-tweeting/whuffie-factor/#comments Sat, 08 Aug 2009 22:37:17 +0000 Nathalee Ghafouri http://www.tweetfunnel.com/?p=413 I was at a Twitter conference a few months ago when I heard the word “whuffie” for the first time. It was mentioned off-hand by a presenter, which sent me to Google for more. Wikipedia said that “whuffie” is synonymous with “social capital.” A lightbulb went off. Of course! This is what social media is all about, and now it has a name—whuffie. So we know the tools to build social capital, Twitter, Facebook, good old fashioned customer service, but how do make your company rich in this new-age currency? Tara Hunt, the author of The Whuffie Factor shares five tips in this video:

The Whuffie Factor from missrogue on Vimeo.

5 Key Principles to building whuffie:

  1. Turn the bullhorn around
  2. Become part of the community you serve
  3. Create amazing customer experiences
  4. Embrace the chaos
  5. Find your higher purpose

What’s your business doing to build your social capital?

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