Brands on Twitter

Brands big and small are finally starting to pay real attention to Twitter.  And for good reason.   A recent study of 3,000 active social network users in the United States yielded some pretty impressive results:

• 48% of Twitter users who saw a brand’s name mentioned on the site would go on to use a search engine to investigate further
• 34% have used a search engine to find information on a product/service/brand after seeing an advertisement on a social networking site
• 30% have learned about a new product, service or brand from a social networking site
• 32% said messages about printable coupons on social sites resonate with them
• 28% said messages about sales or special deal notifications resonate with them

If your company is ready to put your brand on Twitter or if you just want to take it to the next level, you may want to check out how the most mentioned brands on Twitter are managing their profiles.  You can find them here.  You may also want to ask yourself some strategic questions before taking the leap.  Social media expert, Jeremiah Owyang outlines some important questions here.